Digital Marketing — campaigns that actually move the number.
A 12-week evening cohort where you plan and run real paid and organic campaigns — across Meta, Google, and email — with real budgets and weekly teardown sessions from a working growth lead.
Plan, launch, measure, and scale real campaigns.
This course is for marketers, founders, and career changers who want to stop guessing. You'll run real campaigns for real brands — not simulations — and learn to read the numbers like an operator.
By week 10 you'll have launched three campaigns across Meta, Google, and email, produced a full analytics dashboard, and written a performance narrative suitable for a real marketing interview.
Week by week.
- Wk 01
Strategy & positioning
Audiences, messaging, funnels. How real marketing teams plan a quarter.
- Wk 02–03
Paid social on Meta
Creative, targeting, bidding, and reporting. Launch a live campaign with a real budget.
- Wk 04–05
Google Ads & SEM
Search, Performance Max, keyword economics, and landing-page matching.
- Wk 06
Email & lifecycle
Segmentation, flows, and writing subject lines that get opened.
- Wk 07–08
Analytics & attribution
GA4, UTM taxonomy, MER, and telling a truthful performance story.
- Wk 09–10
Capstone & launch
Plan, launch, and report on a full multi-channel campaign. Present to a panel.
What's on your desktop.
Taught by certified instructors.
Ali Raza Idrees
Ali Raza Idrees holds a Master's in Computer Science and works as an IT Officer at Cybercraft. As IT Executive at ZIC, he teaches the complete e-commerce workflow — from Daraz and Shopify setup to running profitable online stores.
- MS Computer Science
- IT Officer · Cybercraft
- IT Executive · ZIC
Sehar Akram
Sehar Akram is a certified IT professional and practicing digital marketer. She teaches social media marketing, paid ads on Facebook and Instagram, content creation, and analytics — with real campaign examples every session.
- IT Professional
- Digital Marketer
- Facebook & Instagram Ads
What graduates say.
“I launched my first paid campaign in week two. By week eight it had 3× ROAS. Marcus's frameworks are the real deal.”
“I came from a content background and had never touched a paid account. The ramp-up was fast but the support was there every step.”
Enroll in the May 6 cohort.
No prior marketing experience required. We review every application within 48 hours.
